One of the mysteries of the huge increase in direct traffic this month coming from IE7 browsers was solved when it was determined that AdRoll retargeting was one of the focuses of the spam bot. However, the issue is a lot more widespread than initially believed. In an email to The SEM Post, Stephanie Sibal […]
Archives for July 31, 2014
You Can Now Filter Bots & Spiders in Google Analytics
While there have been complicated workarounds for discounting bots in Google Analytics, Google has never offered a way for users to automatically filter various bots. However, with more bots executing javascript, which executes the Google Analytics script on the page, it is definitely causing some users’ data to become skewed, particularly if they get hit […]
Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher
Twitter Ads has been my personal muse for some time now, and that notion hasn’t slowed down one bit. Why? Much like their counter parts at Facebook, the Twitter Ads team continues to innovate and drive their advertising platform forward. Seriously, I catch myself mumbling, “where do they get all of those wonderful toys!” The […]